I don’t buy cheap installs.
I scale apps to #1.
User acquisition manager for mobile subscription apps. Two products to #1 in the US App Store, seven-figure monthly budgets, every dollar measured against ROAS & LTV, not vanity installs.
Two ways to put me on your growth
Same operator, two altitudes. Hire the founder-level growth lead, or the senior media buyer who owns the number. Most engagements start with one and grow into the other.
Growth operator, founder-level
I run growth the way a startup director would, owning the whole engine, not just an ad account. Funnel and paywall, the AI creative pipeline, monetization architecture, and briefing the pod. Someone who thinks in P&L and ships like a founder.
- Product-to-paywall growth strategy
- AI creative engine (Nano Banana, Veo 3)
- Monetization & Web2App architecture
- Build & brief the growth pod
For founders who need an operator, not a media buyer.
Bring me on as operatorSenior UA lead, full-cycle
Drop me onto your paid acquisition and I take full-cycle ownership: audit the tracking, run and scale the channels, and hold every dollar to ROAS, payback and LTV. Nine years and two #1 US App Store apps of media-buying discipline.
- Meta, TikTok, ASA, Google UAC scaling
- AppsFlyer / Adapty / SKAN tracking audit
- Unit-economics & BI dashboards
- Creative strategy & testing cadence
For teams that need a proven media buyer to own the number.
Put me on your UAHand me the growth, here’s what I own
Not a channel and a hope. From tracking infrastructure to the paywall, one person accountable for the whole economic loop.
Technical audit & infrastructure
Verify AppsFlyer, Adapty and Meta attribution and data accuracy before a dollar scales.
Full paid-UA ownership
Campaign setup, daily optimization and scaling across geos under ROAS, payback and LTV targets.
Data & unit economics
Attribution, cohort analysis and subscription performance mapped to real net margin.
BI dashboard spec
The unit-economics dashboard that tracks net margin and payback predictability, built to spec.
Monetization & funnel
FunnelFox or classic mobile funnel, paywall and onboarding tuned to traffic quality and LTV.
Creative strategy
Hypotheses, briefs and direction for motion designers, the lever that holds CAC as spend climbs.
Outcomes, not impressions
From iGaming to subscription apps
A decade buying traffic across verticals and funnel types: web, web2app, web2web, app2app and crypto. Different rules, same discipline: find the margin, then scale it.
A pod’s output, run by one
I build with AI across the stack: creative generation with Nano Banana and Veo 3, analysis and forecasting, research and copy, and workflow automation that compresses a team’s output into days.
Tools I operate fluently
Attribution & MMP
Analytics & BI
Market Intelligence
Funnels & Monetization
Web Tracking
Team & PM
Let’s scale your app, profitably.
Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.