Free resources

Tools and templates I actually use

Practical resources for mobile user acquisition. Free, no fluff, built from real account work, not a content mill.

CAC, LTV & ROAS Calculator

Model your unit economics in seconds. No signup, no email wall.

The 30-point checklist I run when auditing an app’s user acquisition. Find the leaks before you scale.

Directional CAC, payback and LTV:CAC ranges for subscription apps, plus the formulas, on one page.

How to evaluate a user acquisition hire, what “great” looks like on each axis, and a ready job-description template.

The structure of a Web2App funnel that lifts LTV and margin, step by step, with the tools at each stage.

How to run a creative-testing cadence that keeps CAC flat while spend climbs. The cycle, the structure, the kill rules.

Which paid channel for which job, the order to add them in, and the failure mode of each. One page.

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